Platform Overview
Walmart
Walmart charges 6-15% referral fees with no monthly fee. Growing marketplace targeting value-conscious shoppers with 120M+ monthly visitors.
eBay
eBay charges 10.9-14.9% final value fees plus $0.30 per transaction. Established auction and fixed-price marketplace with global reach.
Fee Comparison Table
| Fee Type | Walmart | eBay | Notes |
|---|---|---|---|
| Referral Fee Range | 6-15% | 10.9-14.9% | Walmart is 4.9-6.9% cheaper |
| Listing Fee | $0 | $0 | Both have free basic listings |
| Closing Fee | None | Up to $1.80 (media) | Walmart has no closing fees |
| Payment Processing | Included in referral | $0.30 per sale | Walmart bundles processing |
| Fulfillment | WFS available | eBay Fulfillment (beta) | Both developing fulfillment |
Key Takeaways
What to Consider
- Platform fees are only part of the equation â factor in fulfillment, shipping, and your time.
- Consider your product type and target audience when choosing the right platform.
- Use our Profit Calculator to estimate exact costs.
ð Overall Winner
eBay wins for individual sellers â 13.25% with no subscription vs Walmart's 6-15% but requiring professional setup. For bulk/retail arbitrage, Walmart's lower fees scale better.
Frequently Asked Questions
Which platform has lower fees?
Walmart at 6-15% is significantly cheaper than eBay at 10.9-14.9% for most categories.
Is eBay or Walmart better for beginners?
eBay is easier to join with instant approval. Walmart has stricter seller requirements.
Which platform has more traffic?
eBay has global reach with established international selling. Walmart is growing rapidly in the US.
Bottom Line
Walmart has lower fees but stricter requirements; eBay is more accessible.