Platform Overview
Amazon Overview
Amazon dominates general ecommerce but charges higher fees. FBA provides fulfillment but increases costs significantly for handcrafted and unique items.
Etsy Overview
Etsy specializes in handmade, vintage, and craft supplies with a community-focused approach. Lower fees for qualifying sellers.
Fee Comparison
| Aspect | Amazon | Etsy | Notes |
|---|---|---|---|
| Referral Fee | 6-17% | $0.20 listing + 6.5% | Varies by product |
| Handmade Items | 12% (Craft) | 6.5% | Etsy 5.5% cheaper |
| Vintage Items | 15% | 6.5% | Etsy better |
| Art Supplies | 15% | 6.5% | Etsy better |
| Listing Fee | First 250 free | $0.20/item | Etsy per-listing fee |
| FBA Fulfillment | $3.22-$7.18+ | Etsy Direct Checkout | Etsy cheaper |
| Payment Processing | 3% + $0.30 | 3% + $0.25 | Etsy slightly lower |
| Subscription | $39.99/month | $0-$100/month | Etsy more flexible |
Our Recommendation
Etsy is significantly cheaper for handmade, vintage, and craft items. Amazon is better for higher-volume standardized products.
Key Takeaways
What to Consider
- Platform fees are only part of the equation - factor in fulfillment, shipping, and your time.
- Consider your product type and target audience when choosing between Amazon and Etsy.
- Use our Profit Calculator to estimate exact costs.
Key Takeaways
- Always calculate your total fees before listing â use our free calculator below.
- Consider your product category and selling volume when comparing platforms.
- Factor in fulfillment costs for an accurate profit comparison.
Data Methodology & Disclaimer
Fee data and benchmarks in this article are sourced from official platform documentation and cross-referenced with publicly available rate schedules as of April 2026. Calculations use standard fee formulas; individual results vary based on product category and specific listing details.
Disclaimer: This article is for informational purposes only and does not constitute financial, legal, or tax advice. Check the latest rates at each platform's official seller fees page. Fee structures reflect publicly available information as of April 2026 and are subject to change. Always verify current rates before making financial decisions.