Platform Overview
Amazon Overview
Amazon is the world's largest ecommerce marketplace with over 300 million active users. FBA sellers benefit from Prime eligibility, but fees can eat into margins significantly.
eBay Overview
eBay is a global marketplace known for auctions and fixed-price sales. It attracts bargain hunters and collectors, with lower fees than Amazon for many categories.
Fee Comparison
| Aspect | Amazon | eBay | Notes |
|---|---|---|---|
| Referral Fee | 15% | 13% (most categories) | Amazon charges more but includes higher traffic |
| Final Value Fee (FVF) | 15% max | 13% max | eBay often comes out cheaper |
| Payment Processing | 3% + $0.30 | 3.25% + $0.30 | Similar pricing |
| Listing Fee (first 250) | $0.00 | $0.00 | Both free up to limits |
| Insertion Fee (250+) | $0.30/listing | $0.35/listing | eBay slightly higher |
| Subscription | $39.99/month Professional | $21.95/month eBay Stores | eBay Stores cheaper |
| FBA Fulfillment | Up to 45% of sale price | N/A | eBay self-fulfillment costs extra |
Our Recommendation
eBay wins on fees for most categories, but Amazon FBA provides Prime benefits that can justify higher costs for the right products.
Key Takeaways
What to Consider
- Platform fees are only part of the equation - factor in fulfillment, shipping, and your time.
- Consider your product type and target audience when choosing between Amazon and eBay.
- Use our Profit Calculator to estimate exact costs.
Key Takeaways
- Always calculate your total fees before listing â use our free calculator below.
- Consider your product category and selling volume when comparing platforms.
- Factor in fulfillment costs for an accurate profit comparison.
Data Methodology & Disclaimer
Fee data and benchmarks in this article are sourced from official platform documentation and cross-referenced with publicly available rate schedules as of April 2026. Calculations use standard fee formulas; individual results vary based on product category and specific listing details.
Disclaimer: This article is for informational purposes only and does not constitute financial, legal, or tax advice. Check the latest rates at each platform's official seller fees page. Fee structures reflect publicly available information as of April 2026 and are subject to change. Always verify current rates before making financial decisions.