Platform Overview
Amazon Handmade
Amazon Handmade charges 15% referral fees (lower than standard Amazon) with access to Amazon's massive customer base and Prime eligibility through FBA.
Etsy
Etsy charges 6.5% (Source: Etsy, 2026) transaction fee plus $0.20 listing and 3%+$0.25 payment processing. Dedicated handmade marketplace with 96M active buyers.
Fee Comparison Table
| Fee Type | Amazon Handmade | Etsy | Notes |
|---|---|---|---|
| Handmade Fee | 15% | 6.5% (Source: Etsy, 2026) | Etsy is 8.5% cheaper |
| Listing Fee | $0 | $0.20 per listing | Amazon Handmade has free listings |
| Payment Processing | Included in 15% | 3% + $0.25 | Etsy charges separately |
| Prime Eligibility | Available via FBA | Not available | Amazon Handmade has Prime advantage |
| Handmade Audience | General Amazon shoppers | Handmade seekers | Etsy has higher intent buyers |
Key Takeaways
What to Consider
- Platform fees are only part of the equation â factor in fulfillment, shipping, and your time.
- Consider your product type and target audience when choosing the right platform.
- Use our Profit Calculator to estimate exact costs.
ð Overall Winner
Etsy wins for handmade sellers â lower fees at 9.5% total vs Amazon's 15-25%, with a built-in audience of buyers seeking unique, handcrafted items.
Frequently Asked Questions
Which is cheaper for handmade sellers?
Etsy is significantly cheaper at ~9.5% total vs Amazon Handmade's 15% for handmade goods.
Does Amazon Handmade provide Prime access?
Yes, using FBA with Amazon Handmade gives Prime eligibility, a major competitive advantage.
Can I sell on both Amazon Handmade and Etsy?
Yes, many artisan sellers use both platforms to maximize reach and diversify sales channels.
Bottom Line
Etsy is dramatically cheaper for handmade sellers; Amazon Handmade offers Prime access.