Platform Overview
Amazon Overview
Amazon Handmade offers craft sellers access to Prime customers with reduced referral fees compared to standard Amazon, but stricter requirements.
Etsy Overview
Etsy is the original handmade marketplace with millions of buyers specifically seeking unique, handcrafted items.
Fee Comparison
| Aspect | Amazon | Etsy | Notes |
|---|---|---|---|
| Referral Fee | 12% | 6.5% | Etsy 5.5% cheaper |
| Listing Fee | First 250 free | $0.20/item | Etsy per-listing cost |
| Category Restrictions | Must be handcrafted | Must be handcrafted | Similar requirements |
| Customization Options | Limited | Extensive | Etsy better |
| Shipping | Prime eligible | Varies by seller | Etsy seller choice |
| Multi-Channel | Requires UPC/ASIN | Etsy handles listings | Both work |
| Seasonal Traffic | High during holidays | High for gifts | Etsy gift-focused |
Our Recommendation
Etsy is the clear winner for handmade sellers due to significantly lower fees and craft-focused buyer audience.
Key Takeaways
What to Consider
- Platform fees are only part of the equation - factor in fulfillment, shipping, and your time.
- Consider your product type and target audience when choosing between Amazon and Etsy.
- Use our Profit Calculator to estimate exact costs.
Key Takeaways
- Always calculate your total fees before listing â use our free calculator below.
- Consider your product category and selling volume when comparing platforms.
- Factor in fulfillment costs for an accurate profit comparison.
Data Methodology & Disclaimer
Fee data and benchmarks in this article are sourced from official platform documentation and cross-referenced with publicly available rate schedules as of April 2026. Calculations use standard fee formulas; individual results vary based on product category and specific listing details.
Disclaimer: This article is for informational purposes only and does not constitute financial, legal, or tax advice. Check the latest rates at each platform's official seller fees page. Fee structures reflect publicly available information as of April 2026 and are subject to change. Always verify current rates before making financial decisions.