Etsy Offsite Ads are charged only when Etsy attributes an order to an external ad. The fee is 15% for shops with less than $10,000 in Etsy sales during the prior 365 days and 12% once a shop reaches $10,000. The Offsite Ads fee is capped at $100 per order.
Who Pays 12% and Who Pays 15%?
Shops below the $10,000 threshold pay 15% on attributed orders and can opt out of the program. Shops that reach or exceed $10,000 in Etsy sales during a 365-day period pay the lower 12% rate, but participation becomes required for the lifetime of the shop.
The threshold is based on Etsy sales, not profit. Reaching it can therefore change both the rate and whether participation is optional.
Breakdown of Etsy Fees
| Fee Type | 2026 Rate |
|---|---|
| Offsite Ads below $10,000 threshold | 15% of an attributed order; shop can opt out |
| Offsite Ads at/above $10,000 threshold | 12% of an attributed order; participation required |
| Maximum Offsite Ads fee | $100 per attributed order |
| Attribution window | Purchase within 30 days after the buyer clicks an Offsite Ad |
| Etsy transaction fee | 6.5% of the order total, separate from Offsite Ads |
| Payment processing | Varies by the seller's bank-account country |
How Etsy Offsite Ads Attribution Works
If a buyer clicks an Offsite Ad and purchases any item from the shop within 30 days, Etsy can attribute the order to Offsite Ads. It does not need to be the exact item shown in the ad. If a buyer clicks multiple sellers' ads, Etsy attributes the order based on its program rules.
The fee is charged in addition to Etsy's transaction, listing, payment-processing, currency-conversion, and any other applicable fees. That is why an attributed order can have a much lower margin than an organic Etsy order.
Worked Etsy Offsite Ads Fee Examples
| Order and shop status | Calculation | Offsite Ads fee |
|---|---|---|
| $100 order, shop below threshold | $100 Ã 15% | $15 |
| $100 order, shop at/above threshold | $100 Ã 12% | $12 |
| $1,000 order, shop below threshold | $1,000 Ã 15% = $150, capped | $100 |
Use the Etsy Offsite Ads Fee Calculator to compare 12% and 15% scenarios and see how the $100 cap changes high-value orders.
Should You Opt Out?
Eligible shops should compare the incremental profit from attributed orders with the margin lost to the 15% fee. Opting out may make sense for low-margin products that already sell organically, while keeping Offsite Ads can make sense when the additional order remains profitable after all fees and product costs.
Evaluate by product, not only by revenue. A shop with mixed margins may need higher prices or different promoted listings to keep attributed orders profitable.
Key Takeaways
- Below $10,000 in prior-365-day Etsy sales: 15% fee and optional participation.
- At or above $10,000: 12% fee and required participation for the shop's lifetime.
- The Offsite Ads fee is capped at $100 per order.
- The attribution window lasts 30 days after an ad click and can apply to any shop item.
- Model Offsite Ads separately from Etsy's standard transaction and payment-processing fees.