Walmart Marketplace Fees 2026: Complete Seller Guide
Walmart charges 6-15% referral fees by category with no monthly subscription for standard marketplace sellers. Electronics 8%, Apparel 12%, Home 15%. Updated April 30, 2026.
Walmart Referral Fees 2026
Category-by-category breakdown of Walmart referral fees: Electronics 8%, Apparel 12%, Home & Garden 15%, Toys 15%, Grocery 8%. Compare costs before listing. Updated April 30, 2026.
Walmart Fulfillment Services (WFS) Fees 2026
WFS fulfillment costs $3.45-$7.25/unit by size tier, plus $0.68/cu ft/month storage. Includes per-unit rates, seasonal surcharges, and 3P seller comparisons. Updated April 30, 2026.
Walmart Subscription & Account Tiers 2026
Walmart Marketplace has no monthly subscription fee for standard sellers. Walmart+ optional at $12.95/month. Individual and Professional account tiers reviewed. Updated April 30, 2026.
Walmart Advertising Fees 2026
Walmart Connect CPC advertising costs $0.50-$5.00+ per click, with guaranteed placement and promoted search options. CPC varies by category and competition. Updated April 30, 2026.
Walmart Canada Marketplace Fees 2026
Walmart Canada charges 8-17% referral fees by category, plus 5% GST or 13% HST depending on province. No monthly subscription. Separate Canada seller account required. Updated April 30, 2026.
Walmart Mexico Fees 2026
Walmart Mexico (Bodega Aurrera) fees 8-15% referral plus 16% IVA. No monthly subscription required. Separate Mexico account and local business entity may be required. Updated April 30, 2026.
Walmart API & Integration Fees 2026
Walmart Marketplace API access is free for approved sellers. No direct per-API-call fee. Third-party integrators (ChannelAdvisor, etc.) may charge separately. Updated April 30, 2026.
Frequently Asked Questions
What are Walmart's referral fees?
Walmart charges 6-15% referral fees depending on product category, generally lower than Amazon.
Does Walmart have FBA equivalent?
Yes, Walmart Fulfillment Services (WFS) handles storage and shipping similar to Amazon FBA.
How do Walmart fees compare to Amazon fees?
Walmart's referral fees (6-15%) are generally lower than Amazon's (6-17%). For electronics, both charge around 8%; for clothing, Walmart is 12% vs Amazon's 17%. However, Amazon FBA offers Prime access while Walmart requires WFS for comparable visibility.
What are Walmart WFS fulfillment fees?
WFS fees range from $3.99 to $7.25 per unit depending on size and weight, competitive with Amazon FBA. Standard WFS storage is $0.68 per cubic foot per month, which is lower than FBA in most months but peaks seasonally.