How to Calculate Net Profit on Wildberries
Understanding your true profitability on Wildberries requires accounting for every cost from purchase to payout. Wildberries charges category-based commissions plus a per-unit logistics fee, making it essential to factor in both when calculating margins.
Wildberries Profit Formula
Step 1: Calculate Commission
Commission Fee = Sale Price × Category Commission Rate (%)
Step 2: Calculate Logistics
Logistics Fee = Per-unit cost based on weight and volumetric dimensions (RUB 25-500)
Step 3: Calculate Net Profit
Net Profit = Sale Price − COGS − Commission − Logistics − Storage − Payment Fee − Other Costs
Step 4: Calculate Ratios
Profit Margin (%) = (Net Profit ÷ Sale Price) × 100
Real-World Profitability Example
Scenario: Fashion item, sale price RUB 5,000, COGS RUB 1,500, commission 14%, logistics RUB 120
Sale Price: RUB 5,000
COGS: RUB 1,500
Commission (14%): 5,000 × 0.14 = RUB 700
Logistics Fee: RUB 120
Storage: RUB 0
Payment (1%): 5,000 × 0.01 = RUB 50
Total Costs: 1,500 + 700 + 120 + 0 + 50 = RUB 2,370
Net Profit: 5,000 − 2,370 = RUB 2,630
Profit Margin: 2,630 ÷ 5,000 = 52.6%
ROI on COGS: 2,630 ÷ 1,500 = 175.3%
Frequently Asked Questions
What is a good profit margin on Wildberries?
A healthy net margin on Wildberries typically ranges from 15% to 40%. Fashion items (14-18% commission) often yield 20-30% margins. Electronics (5-8% commission) can achieve 30-45%. Heavy items with high logistics fees may yield lower margins.
How does logistics fee impact Wildberries profitability?
Wildberries logistics fee is a primary cost driver. Light items (under 0.5kg) add RUB 25-40 (~0.5-1% of a RUB 5,000 sale). Standard items (1-3kg) add RUB 80-180 (~1.6-3.6%). Heavy items (5-10kg) can add RUB 300-500 (~6-10%). For heavy products, logistics cost alone can determine profitability.
How do Wildberries fees compare to Ozon?
Wildberries and Ozon have comparable commission structures (5-20% by category). The main difference is logistics: Wildberries uses a volumetric weight formula (L×W×H / 6,000) while Ozon FBO uses tiered weight brackets. Use our Ozon Profit Calculator to compare for your specific product.