Wildberries Commission Rates by Category
Wildberries charges a category-based commission on each sale. Commission rates vary significantly by product category, with electronics and books at the lower end (5-8%) and fashion and general merchandise at the higher end (14-20%).
- Electronics: ~5% — TVs, phones, computers, audio
- Books & Media: ~8% — Books, music, movies, software
- Home & Garden: ~10% — Furniture, decor, tools, garden
- Beauty & Health: ~12% — Cosmetics, skincare, supplements
- Fashion & Clothing: ~14% — Apparel, shoes, fashion items
- Accessories & Bags: ~16% — Bags, wallets, belts, jewelry
- Children's Goods: ~18% — Toys, baby products, children's clothing
- General Merchandise: ~20% — Other products not in above categories
Wildberries Commission Formula
Commission = Sale Price (RUB) × Category Commission Rate (%)
Total Deductions = Commission + Logistics + Payment Processing + Other Fees
Net Payout = Sale Price − Total Deductions
Effective Rate = (Total Deductions ÷ Sale Price) × 100%
Real-World Example
Scenario: Fashion item, sale price RUB 5,000, commission 14%, logistics RUB 120, payment 1%
Sale Price: RUB 5,000
Commission (14%): 5,000 × 0.14 = RUB 700
Logistics: RUB 120
Payment (1%): 5,000 × 0.01 = RUB 50
Other: RUB 0
Total Deductions: 700 + 120 + 50 = RUB 870
Net Payout: 5,000 − 870 = RUB 4,130
Effective Rate: 870 ÷ 5,000 = 17.4%
Frequently Asked Questions
What is the effective commission rate on Wildberries?
The effective commission rate is higher than the stated category commission because you must add logistics fees. For example, a 14% category commission on a RUB 5,000 sale = RUB 700. If logistics adds RUB 120 and payment adds RUB 50, total deductions = RUB 870, effective rate = 17.4%. Always factor in logistics costs when calculating profitability.
How does Wildberries commission compare to Ozon?
Wildberries and Ozon have similar category commission ranges (5-20%). However, Wildberries' logistics fee is typically calculated using volumetric weight (L×W×H / 6,000) while Ozon FBO uses tiered weight brackets. For lightweight products, Wildberries may be cheaper. For heavy items, compare specific rates.
Can I negotiate Wildberries commission rates?
Wildberries commission rates are standardized by category and generally not negotiable for most sellers. However, large-volume sellers with strong sales performance may be eligible for reduced commission rates through Wildberries' seller tier program. Check your seller dashboard for available rate discounts.