How this calculator works
GMV is useful for measuring top-line TikTok Shop scale, but sellers make decisions on payout and profit. This calculator separates gross GMV, net GMV after refunds, fee deductions, creator affiliate cost, ad spend and product cost.
Use it when the search intent is about TikTok Shop GMV, GMV meaning, monthly seller volume, or whether TikTok Shop sales still produce profit after fees and creator commissions.
Gross GMV = Orders × Average Order Value
Net GMV = Gross GMV × (1 − Refund Rate)
Profit = Net GMV − Platform Fees − Affiliate Fees − COGS − Shipping − Ad Spend
Default assumptions
| Input | Default |
|---|---|
| Monthly orders | 1,250 |
| Average order value | $28 |
| Refund / cancel rate | 8% |
| Platform fee + affiliate defaults | 8% + 10% |
Frequently Asked Questions
What is TikTok Shop GMV?
TikTok Shop GMV is gross merchandise value: order count multiplied by average order value before refunds, cancellations, fees and costs.
Is GMV the same as payout?
No. GMV is top-line order value. Payout is what remains after refunds, platform fees, affiliate commission and other deductions.
Why include refund rate?
Refunds and cancellations can make GMV look stronger than actual net sales. Net GMV removes the estimated refunded share before fee and profit modeling.