How to Calculate Net Profit on Kaspi.kz
Understanding your true profitability on Kaspi.kz requires accounting for every cost from purchase to payout. Unlike simple revenue calculations, net profit analysis subtracts all costs including product cost, platform fees, logistics, and optional advertising spend.
Kaspi Profit Formula
Step 1: Calculate Platform Fees
Commission Fee = Sale Price × Category Commission Rate (%)
VAT on Commission = Commission Fee × 16%
Step 2: Calculate Total Costs
Total Costs = COGS + Commission + VAT on Commission + Delivery + Ad Cost + Other Costs
Step 3: Calculate Net Profit
Net Profit = Sale Price − Total Costs
Step 4: Calculate Profitability Ratios
Profit Margin (%) = (Net Profit ÷ Sale Price) × 100
ROI on COGS (%) = (Net Profit ÷ COGS) × 100
Real-World Profitability Example
Scenario: Clothing product, sale price KZT 50,000, COGS KZT 18,000, commission 14%, delivery KZT 1,500
Sale Price: KZT 50,000
COGS: KZT 18,000
Commission (14%): 50,000 × 0.14 = KZT 7,000
VAT on Commission (16%): 7,000 × 0.16 = KZT 1,120
Delivery: KZT 1,500
Total Costs: 18,000 + 7,000 + 1,120 + 1,500 = KZT 27,620
Net Profit: 50,000 − 27,620 = KZT 22,380
Profit Margin: 22,380 ÷ 50,000 = 44.8%
ROI on COGS: 22,380 ÷ 18,000 = 124.3%
What Profit Margin Should You Target?
Minimum viable margins on Kaspi depend on your category and business model:
- Minimum target: 20% profit margin after all costs
- Healthy target: 30-40% profit margin
- Excellent performance: 50%+ profit margin
Fashion items on Kaspi often yield 35-50% gross margins due to higher retail markups. Electronics typically have lower percentage margins (20-30%) but higher absolute revenue per unit.
Frequently Asked Questions
What is the minimum viable profit margin on Kaspi.kz?
A minimum viable profit margin on Kaspi should be at least 20% after all costs. This provides buffer for returns, price competition, and platform changes. Items with margins below 20% are risky because any increase in advertising spend, return rate, or delivery costs can push you into loss territory.
How do I account for returns in Kaspi profit calculations?
Returns add two costs: the original delivery cost (already paid) and the return delivery cost (charged when items come back). Estimate your return rate by category — fashion typically has 8-15% return rates while electronics is 2-5%. Calculate: Return Impact = (Original Delivery + Return Delivery) × Return Rate × Monthly Orders. Add this per-unit to your other costs.
Should I use Kaspi advertising?
Kaspi's advertising platform can boost visibility but must be factored into profitability. Calculate your advertising ROI: if your ad spend generates additional sales that yield positive net profit, advertising is worthwhile. Start with small budgets and track which products respond to advertising before scaling spend.
How does Kaspi compare to Ozon for Kazakhstan sellers?
Kaspi and Ozon.kz both serve the Kazakhstan market with different fee structures. Kaspi charges 4-14% commission plus 16% VAT on commission. Ozon uses a different commission structure with FBO (Fulfilment by Ozon) and FBS (Fulfilment by Seller) models. Compare your specific product's total cost on both platforms before committing inventory.
What is a good ROI on COGS for Kaspi sellers?
A healthy ROI on COGS for Kaspi sellers is typically 100%+ — meaning for every KZT 1 spent on product cost, you earn at least KZT 1 in net profit. Excellent performance is 150-200% ROI. If your ROI is below 50%, review your pricing strategy, COGS reduction opportunities, or category selection.