Amazon Germany Seller Fees 2026: FBA, VAT & VerpackG
Amazon Germany Selling Plan and Referral Fees
The Professional plan costs €39 per month excluding VAT, while the Individual plan costs €0.99 per item sold excluding VAT. Amazon then deducts a category referral fee from every sale. Amazon says most referral fees across its European stores are between 8% and 15%, but some categories and price tiers differ.
| Cost | Amazon.de public rate | Decision point |
|---|---|---|
| Professional plan | €39/month, excluding VAT | For sellers needing volume tools, ads, and broader catalogue features |
| Individual plan | €0.99/item, excluding VAT | For lower-volume testing without a monthly plan |
| Referral fee | Most categories are 8–15% | Confirm the exact category and price tier before listing |
| FBA and storage | Variable | Based on packed dimensions, weight, season, and program |
Amazon Germany Fee Changes in 2026
Amazon's Europe update says parcel FBA fulfillment fees fell by an average of €0.17 from February 5, 2026. Low-Price FBA also expanded to products priced up to €20 in most categories. Selected referral fees were reduced, including Home Products up to €20 from 15% to 8% and Grocery & Gourmet products up to €10 from 8% to 5%.
That makes a precise category choice especially important. A generic “Amazon Germany fee percentage” can overstate or understate the actual cost of a specific ASIN.
Worked Amazon Germany Profit Example
For a €40 product in a 15% referral-fee category, the referral fee is €6.00. If allocated FBA, storage, and inbound costs total €6.40 and product cost is €13.00, the amount left before VAT treatment, returns, ads, and overhead is:
€40.00 − €6.00 − €6.40 − €13.00 = €14.60
Use the Amazon FBA Profit Calculator to stress-test higher return rates, PPC costs, and different selling prices before sending inventory.
VAT and VerpackG Are Separate from Amazon Fees
Germany's standard VAT rate is commonly 19%, with a reduced 7% rate for qualifying goods. A seller's actual VAT registration and reporting obligations depend on the business location, inventory location, and cross-border sales flow. The EU OSS scheme can simplify some consumer sales but does not cover every situation.
VerpackG is a separate packaging-law issue. Sellers placing packaged goods on the German market should determine whether LUCID registration and participation in a dual system apply. These compliance costs are not included in Amazon's referral or FBA fee preview, so include them in your operating-cost model.
Key Takeaways
What to Remember
- Choose €39/month Professional or €0.99/item Individual based on expected volume and feature needs.
- Most referral fees are 8–15%, but category and price tier determine the exact rate.
- Model VAT and packaging compliance separately from Amazon's marketplace fees.
- Use packed dimensions and actual category data when comparing FBA with FBM.
Official Sources and Verification
Rates were checked against Amazon Germany pricing and Amazon's Europe fee updates. For tax and VerpackG decisions, verify the rules for your own business and fulfillment flow with qualified advisers.
Frequently Asked Questions
What are Amazon Germany seller fees in 2026?
Amazon says most referral fees in its European stores are between 8% and 15%, while the exact Amazon.de rate depends on category and price band. Sellers also pay either €39 per month for the Professional plan or €0.99 per item for the Individual plan, excluding VAT.
Do I need to register for VAT to sell on Amazon Germany?
German VAT registration is not determined by a single sales rule. It depends on where the seller is established, where inventory is stored, and the sales flow. Confirm your obligations with a qualified tax adviser.
Does VerpackG apply to Amazon Germany sellers?
Sellers placing packaged goods on the German market should check whether LUCID registration and participation in a dual system apply. This is separate from Amazon's marketplace fees.