How Much Do Etsy, eBay, and Shopify Charge Per $100 Sale?
Here's a snapshot of total fees on a $100 sale across all three platforms:
| Fee Type | Etsy | eBay | Shopify Basic ($29/mo) |
|---|---|---|---|
| Listing Fee | $0.20/item | $0.35 listing (50 free/mo) | $0 |
| Transaction Fee | 6.5% | 13.25% (varies) | 2.9% + 30¢ |
| Payment Processing | 3%+4% (Etsy Payments) | 2.9% + $0.30 (PayPal) | 2.9% + 30¢ |
| Offsite Ads | 15% (if driving sale) | Optional promoted: 10% | None |
| Total on $100 sale | ~$13.50 | ~$16 | ~$3.30 |
| Plus subscription | N/A | N/A | $29/mo |
Shopify has the lowest per-transaction fees but requires a monthly subscription. Etsy and eBay have no subscription fees but charge higher transaction fees.
What Are Etsy's Seller Fees in 2026?
Etsy has positioned itself as the go-to marketplace for handmade goods, vintage items, and craft supplies. Here's the full fee breakdown:
Listing Fees
- Listing fee: $0.20 per item (4-month duration)
- Relisting fee: $0.20 each time you relist
Transaction Fees
Etsy charges 6.5% on the sale price, which includes the item price plus shipping and gift wrap charges.
Etsy Payments
For US domestic sales through Etsy Payments: 3% + $0.25 per transaction. International payments may have additional currency conversion fees.
Offsite Ads
If you use Etsy's Offsite Ads program, Etsy charges 15% of the sale price for orders that originated from the ad. This is mandatory for shops with annual sales over $10,000.
Etsy's advantages include built-in search placement, buyer trust through protection policies, and access to millions of active buyers specifically looking for unique, handcrafted products.
What Are eBay's Seller Fees in 2026?
eBay is the original online auction marketplace, now serving as a major platform for resellers, collectors, and small businesses. Here's the breakdown:
Final Value Fees
- Standard categories: 13.25% of total sale amount
- Higher-value categories: Up to 15%
Listing Fees
$0.35 per listing (first 50 listings per month are free for basic store subscribers). Multi-quantity listings and auction listings follow the same structure.
Promoted Listings
Optional promoted listings charge an additional 2–10% of the sale price on top of final value fees. This is eBay's advertising option for increased visibility.
eBay Store subscribers receive discounted final value fees — typically 2–4% lower than non-subscribers, making it worthwhile for high-volume sellers.
What Are Shopify's Seller Fees in 2026?
Shopify is a standalone website builder with integrated ecommerce capabilities. You own your store and drive your own traffic. Here's the pricing tiers:
| Plan | Monthly Fee | Transaction Fee |
|---|---|---|
| Basic Shopify | $29/mo | 2.9% + 30¢ |
| Shopify | $79/mo | 2.6% + 30¢ |
| Advanced Shopify | $299/mo | 2.4% + 30¢ |
| Plus (Enterprise) | Custom pricing | Negotiated |
Shopify Payments
Shopify's proprietary payment gateway offers the best rates. Third-party payment processors (Stripe, PayPal) charge higher fees on Shopify — typically an additional 0.5–2%.
Point of Sale
Shopify POS (for physical retail) charges 2.7% per transaction with no additional fees for Shopify Payments.
How Much Fees on a $50 Handmade Item on Etsy, eBay, and Shopify?
Let's walk through a $50 handmade item sale on each platform:
On Etsy:
- Listing fee: $0.20
- Transaction (6.5%): $3.25
- Payment processing (3% + $0.25): $1.75
- Total fees: ~$5.20
- Net to seller: ~$44.80
On eBay (without store subscription):
- Listing fee: $0.35
- Final value (13.25%): $6.63
- Payment (2.9% + $0.30): $1.75
- Total fees: ~$8.73
- Net to seller: ~$41.27
On Shopify Basic:
- Listing fee: $0
- Transaction (2.9% + $0.30): $1.75
- Total fees: ~$1.75 (excluding monthly subscription)
- Net to seller: ~$48.25
On a $50 sale, Shopify keeps you the most profit — but you need to drive your own traffic. Etsy gives you built-in marketplace traffic but charges higher fees.
Which Ecommerce Platform Is Best for Your Business?
Here's a quick guide for different seller types:
| Seller Type | Best Platform |
|---|---|
| Handmade craft sellers | Etsy |
| Vintage collectors | Etsy |
| Resellers/thrift | eBay |
| Branded dropshipping | Shopify |
| Private label products | Shopify |
| Small volume hobby | Etsy |
| High volume business | Shopify |