In 2026, each platform has distinct fee structures. Etsy charges $0.20 listing + 6.5% (Source: Etsy, 2026) transaction + 15% on Offsite Ads. eBay takes 13.25% Final Value Fee by category (10.9–14.9%, capped at $750, payment processing included). Shopify charges 2.9% + $0.30 via Shopify Payments, plus subscription ($29–$299/month). For handmade/artisanal goods: Etsy wins. For reselling: eBay wins. For brand-building: Shopify wins. Use our Fee Comparison Calculator to find your exact break-even.