Platform Overview
Walmart Overview
Walmart Marketplace charges 6-15% referral fees with no monthly subscription. Growing platform with less competition.
Amazon Overview
Amazon charges 6-17% referral fees plus optional $39.99/month subscription. Massive traffic but more competition.
Fee Comparison
| Aspect | Walmart | Amazon | Notes |
|---|---|---|---|
| Referral Fee | 6-15% | 6-17% | Walmart slightly lower |
| Monthly Fee | None | None (optional Pro: $39.99) | Amazon optional fee |
| Fulfillment | WFS available | FBA available | Both offer |
| Electronics Fee | 6-8% | 6-15% | Walmart better |
| Apparel Fee | 6-15% | 17% | Walmart better |
| Home Fee | 6-15% | 6-15% | Similar |
| Grocery Fee | 6-8% | 8-15% | Walmart better |
Our Recommendation
Walmart has lower fees and less competition, but Amazon has more traffic and easier seller onboarding.
Key Takeaways
What to Consider
- Platform fees are only part of the equation - factor in fulfillment, shipping, and your time.
- Consider your product type and target audience when choosing between Walmart and Amazon.
- Use our Profit Calculator to estimate exact costs.
Key Takeaways
- Always calculate your total fees before listing â use our free calculator below.
- Consider your product category and selling volume when comparing platforms.
- Factor in fulfillment costs for an accurate profit comparison.
Data Methodology & Disclaimer
Fee data and benchmarks in this article are sourced from official platform documentation and cross-referenced with publicly available rate schedules as of April 2026. Calculations use standard fee formulas; individual results vary based on product category and specific listing details.
Disclaimer: This article is for informational purposes only and does not constitute financial, legal, or tax advice. Check the latest rates at each platform's official seller fees page. Fee structures reflect publicly available information as of April 2026 and are subject to change. Always verify current rates before making financial decisions.