Platform Overview
Etsy Overview
Etsy: 6.5% transaction, $0.20 listing, built-in handmade audience. Simple setup for artisans.
Shopify Overview
Shopify: $29/month, 0% with Shopify Payments, full customization. Better for building brand beyond Etsy.
Fee Comparison
| Aspect | Etsy | Shopify | Notes |
|---|---|---|---|
| Transaction Fee | 6.5% | 0% (Shopify Pay) | Shopify cheaper |
| Audience | 40M+ craft buyers | Must generate traffic | Etsy built-in |
| Listing Process | Simple | More setup | Etsy easier |
| Branding | Limited customization | Full control | Shopify advantage |
| Customer Ownership | Etsy owns | You own | Shopify advantage |
Our Recommendation
Etsy for handmade beginners and craft audience; Shopify for brand building and scale.
Key Takeaways
What to Consider
- Platform fees are only part of the equation - factor in fulfillment, shipping, and your time.
- Consider your product type and target audience when choosing between Etsy and Shopify.
- Use our Profit Calculator to estimate exact costs.
Key Takeaways
- Always calculate your total fees before listing â use our free calculator below.
- Consider your product category and selling volume when comparing platforms.
- Factor in fulfillment costs for an accurate profit comparison.
Data Methodology & Disclaimer
Fee data and benchmarks in this article are sourced from official platform documentation and cross-referenced with publicly available rate schedules as of April 2026. Calculations use standard fee formulas; individual results vary based on product category and specific listing details.
Disclaimer: This article is for informational purposes only and does not constitute financial, legal, or tax advice. Check the latest rates at each platform's official seller fees page. Fee structures reflect publicly available information as of April 2026 and are subject to change. Always verify current rates before making financial decisions.