Platform Overview
Amazon Overview
Amazon dominates ecommerce with Prime membership and FBA fulfillment, though fees are among the highest in the industry.
Walmart Overview
Walmart Marketplace is growing rapidly with lower fees and access to Walmart's massive retail customer base.
Fee Comparison
| Aspect | Amazon | Walmart | Notes |
|---|---|---|---|
| Referral Fee | 6-17% | 6-15% | Walmart slightly lower |
| Electronics | 6-15% | 6-8% | Walmart better |
| Home & Garden | 6-15% | 6-15% | Similar |
| Apparel | 17% | 6-15% | Walmart better |
| Grocery | 8-15% | 6-8% | Walmart better |
| WEE Registration | Required | Varies by category | Similar |
| Fulfillment Options | FBA | WFS (similar) | Both available |
| Monthly Fee | Free Professional | $0-$100/month | Varies |
Our Recommendation
Walmart generally has lower fees than Amazon, especially for apparel and non-gadget categories.
Key Takeaways
What to Consider
- Platform fees are only part of the equation - factor in fulfillment, shipping, and your time.
- Consider your product type and target audience when choosing between Amazon and Walmart.
- Use our Profit Calculator to estimate exact costs.
Key Takeaways
- Always calculate your total fees before listing â use our free calculator below.
- Consider your product category and selling volume when comparing platforms.
- Factor in fulfillment costs for an accurate profit comparison.
Data Methodology & Disclaimer
Fee data and benchmarks in this article are sourced from official platform documentation and cross-referenced with publicly available rate schedules as of April 2026. Calculations use standard fee formulas; individual results vary based on product category and specific listing details.
Disclaimer: This article is for informational purposes only and does not constitute financial, legal, or tax advice. Check the latest rates at each platform's official seller fees page. Fee structures reflect publicly available information as of April 2026 and are subject to change. Always verify current rates before making financial decisions.