Platform Overview
Amazon Overview
Amazon's higher traffic can mean faster sales and higher prices, but fees and FBA costs reduce margins significantly.
Etsy Overview
Etsy's lower fees mean sellers keep more of each sale, especially for handmade, vintage, and unique items.
Fee Comparison
| Aspect | Amazon | Etsy | Notes |
|---|---|---|---|
| Sale Price | $50 | $50 | Same selling price |
| Referral Fee | $7.50 (15%) | $3.25 (6.5%) | Etsy saves $4.25 |
| Listing Fee | $0.00 | $0.20 | Etsy +$0.20 |
| Payment Processing | $1.80 (3%+$0.30) | $1.75 (3%+$0.25) | Etsy saves $0.05 |
| Shipping (FBA) | $7.50 (avg) | $0.00 (seller ship) | Etsy +$7.50 |
| Total Costs | $16.80 | $5.20 | Etsy saves $11.60 |
| Net Profit | $33.20 | $44.80 | Etsy 35% higher |
Our Recommendation
Etsy produces significantly higher profit margins due to lower fees and self-fulfillment options.
Key Takeaways
What to Consider
- Platform fees are only part of the equation - factor in fulfillment, shipping, and your time.
- Consider your product type and target audience when choosing between Amazon and Etsy.
- Use our Profit Calculator to estimate exact costs.
Key Takeaways
- Always calculate your total fees before listing â use our free calculator below.
- Consider your product category and selling volume when comparing platforms.
- Factor in fulfillment costs for an accurate profit comparison.
Data Methodology & Disclaimer
Fee data and benchmarks in this article are sourced from official platform documentation and cross-referenced with publicly available rate schedules as of April 2026. Calculations use standard fee formulas; individual results vary based on product category and specific listing details.
Disclaimer: This article is for informational purposes only and does not constitute financial, legal, or tax advice. Check the latest rates at each platform's official seller fees page. Fee structures reflect publicly available information as of April 2026 and are subject to change. Always verify current rates before making financial decisions.