Platform Overview
Amazon Overview
Amazon jewelry sales are dominated by mass-produced items with Prime shipping. High competition but massive traffic.
Etsy Overview
Etsy attracts buyers seeking unique, handcrafted, and customizable jewelry pieces with personal meaning.
Fee Comparison
| Aspect | Amazon | Etsy | Notes |
|---|---|---|---|
| Referral Fee | 20% (Jewelry) | 6.5% | Etsy significantly cheaper |
| Fine Jewelry | 20% | $0.20 + 6.5% | Major difference |
| Costume Jewelry | 17% | 6.5% | Etsy 10.5% cheaper |
| Handmade Jewelry | 12% (Handmade) | 6.5% | Etsy still better |
| Custom Rings | 12% | 6.5% | Etsy better |
| Vintage Jewelry | 15% (Standard) | 6.5% | Etsy better |
| Engraving Services | 12% | 6.5% | Etsy cheaper |
Our Recommendation
Etsy is the clear winner for jewelry sellers, especially handmade and unique pieces, due to dramatically lower fees.
Key Takeaways
What to Consider
- Platform fees are only part of the equation - factor in fulfillment, shipping, and your time.
- Consider your product type and target audience when choosing between Amazon and Etsy.
- Use our Profit Calculator to estimate exact costs.
Key Takeaways
- Always calculate your total fees before listing â use our free calculator below.
- Consider your product category and selling volume when comparing platforms.
- Factor in fulfillment costs for an accurate profit comparison.
Data Methodology & Disclaimer
Fee data and benchmarks in this article are sourced from official platform documentation and cross-referenced with publicly available rate schedules as of April 2026. Calculations use standard fee formulas; individual results vary based on product category and specific listing details.
Disclaimer: This article is for informational purposes only and does not constitute financial, legal, or tax advice. Check the latest rates at each platform's official seller fees page. Fee structures reflect publicly available information as of April 2026 and are subject to change. Always verify current rates before making financial decisions.