Platform Overview
Amazon Overview
Amazon's higher traffic can mean faster sales and higher prices, but fees reduce margins significantly especially with FBA.
eBay Overview
eBay's lower fees mean higher profit margins per sale, though lower traffic may result in longer selling times.
Fee Comparison
| Aspect | Amazon | eBay | Notes |
|---|---|---|---|
| Average Selling Price | $30 | $30 | Based on typical items |
| Gross Revenue | $30 | $30 | Same selling price |
| Amazon Referral Fee | $4.50 (15%) | $3.90 (13%) | eBay cheaper |
| FBA Fulfillment | $7.00 (avg) | $0.00 (self-ship) | Amazon additional cost |
| eBay Payment Processing | $0.99 | $1.08 (3.25%+$0.30) | Varies |
| Total Fees | $11.50 (38%) | $4.98 (16.6%) | eBay wins |
| Net Profit | $18.50 | $25.02 | eBay 35% higher |
Our Recommendation
eBay generally produces higher profit margins due to lower fees. Amazon can generate higher total revenue due to traffic volume.
Key Takeaways
What to Consider
- Platform fees are only part of the equation - factor in fulfillment, shipping, and your time.
- Consider your product type and target audience when choosing between Amazon and eBay.
- Use our Profit Calculator to estimate exact costs.
Frequently Asked Questions
Is Amazon more expensive than other marketplaces?
Amazon's referral fees (8-17% by category) are among the highest in ecommerce. However, FBA (Fulfillment by Amazon) bundles storage, picking, packing and shipping into one cost, which can work out cheaper than self-fulfillment for individual sellers. Compare total landed costs, not just listing fees.
What is the difference between FBA and FBM fees?
FBA (Fulfillment by Amazon) adds $3.22-$52.38 per unit in fulfillment fees on top of referral fees (8-17%). FBM (Fulfilled by Merchant) only pays referral fees but requires you to handle storage, picking, packing and shipping yourself. FBA is usually better for sellers doing 100+ orders/month.
Data Methodology & Disclaimer
Fee data and benchmarks in this article are sourced from official platform documentation and cross-referenced with publicly available rate schedules as of April 2026. Calculations use standard fee formulas; individual results vary based on product category and specific listing details.
Disclaimer: This article is for informational purposes only and does not constitute financial, legal, or tax advice. Check the latest rates at each platform's official seller fees page. Fee structures reflect publicly available information as of April 2026 and are subject to change. Always verify current rates before making financial decisions.