Platform Overview
Amazon Handmade Overview
Amazon Handmade offers craft sellers access to Prime customers with 12% referral fees, lower than standard Amazon.
Etsy Overview
Etsy is the original handmade marketplace with 96 million active buyers and 6.5% transaction fees.
Fee Comparison
| Aspect | Amazon Handmade | Etsy | Notes |
|---|---|---|---|
| Referral Fee | 12% | 6.5% | Etsy 5.5% cheaper |
| Listing Fee | First 250 free | $0.20/item | Etsy per-listing |
| Category Restrictions | Must be handcrafted | Must be handcrafted | Similar |
| Handmade Verification | Required | Required | Both verify |
| Prime Eligibility | Yes | No | Amazon advantage |
| Buyer Traffic | 300 million+ | 96 million | Etsy smaller but focused |
| Mobile App Experience | Good | Very Good | Etsy better UX |
Our Recommendation
Etsy wins on fees for most handmade sellers. Amazon Handmade is better for Prime-eligible items.
Key Takeaways
What to Consider
- Platform fees are only part of the equation - factor in fulfillment, shipping, and your time.
- Consider your product type and target audience when choosing between Amazon Handmade and Etsy.
- Use our Profit Calculator to estimate exact costs.
Key Takeaways
- Always calculate your total fees before listing â use our free calculator below.
- Consider your product category and selling volume when comparing platforms.
- Factor in fulfillment costs for an accurate profit comparison.
Data Methodology & Disclaimer
Fee data and benchmarks in this article are sourced from official platform documentation and cross-referenced with publicly available rate schedules as of April 2026. Calculations use standard fee formulas; individual results vary based on product category and specific listing details.
Disclaimer: This article is for informational purposes only and does not constitute financial, legal, or tax advice. Check the latest rates at each platform's official seller fees page. Fee structures reflect publicly available information as of April 2026 and are subject to change. Always verify current rates before making financial decisions.