Platform Overview
Amazon Overview
Amazon offers massive traffic and FBA fulfillment with high fees. Best for volume sales of new products with Prime eligibility.
eBay Overview
eBay provides broad marketplace reach with moderate fees. Good for resale, vintage, collectibles, and auction-style sales.
Fee Comparison
| Aspect | Amazon | eBay | Notes |
|---|---|---|---|
| Referral Fee | 6-17% | 13% | eBay cheaper |
| Monthly Fee | $0-$39.99 | $0-$74.95 | Varies |
| Audience | 300M+ buyers | 90M+ buyers | Amazon 3x more |
| Best For | New products | Resale/Vintage | Depends on product |
| FBA/FF Available | Yes | FBM only | Both options |
| Brand Control | Low | Medium | eBay more control |
| eBay Auction | Available | No | eBay auctions |
Our Recommendation
Use multiple platforms for maximum reach. Amazon + eBay is a common successful strategy.
Key Takeaways
What to Consider
- Platform fees are only part of the equation - factor in fulfillment, shipping, and your time.
- Consider your product type and target audience when choosing between Amazon and eBay.
- Use our Profit Calculator to estimate exact costs.
Key Takeaways
- Always calculate your total fees before listing â use our free calculator below.
- Consider your product category and selling volume when comparing platforms.
- Factor in fulfillment costs for an accurate profit comparison.
Data Methodology & Disclaimer
Fee data and benchmarks in this article are sourced from official platform documentation and cross-referenced with publicly available rate schedules as of April 2026. Calculations use standard fee formulas; individual results vary based on product category and specific listing details.
Disclaimer: This article is for informational purposes only and does not constitute financial, legal, or tax advice. Check the latest rates at each platform's official seller fees page. Fee structures reflect publicly available information as of April 2026 and are subject to change. Always verify current rates before making financial decisions.