Per Unit
Monthly (100 units)
What is Amazon Dropshipping Profit?
Amazon dropshipping profit is the net revenue remaining after deducting all costs from selling products via dropshipping on Amazon. Unlike traditional FBA selling where you hold inventory, dropshipping means your supplier ships directly to the customer while you manage the Amazon listing and drive traffic.
How to Calculate Amazon Dropshipping Profit
- Enter your Selling Price — the price customers pay on Amazon
- Enter your Product Cost — what you pay your supplier
- Enter your Shipping to Customer — if you offer free shipping or charge for it
- Enter your Amazon Referral Fee — typically 6-17% depending on category
- Enter your Ad Cost per Sale — PPC advertising cost attributed to each sale
- Enter your Monthly Units — expected sales volume
Amazon Dropshipping Profit Formulas
Amazon Referral Fee = Selling Price × Referral %
Total Cost = Product Cost + Shipping + Referral Fee + Ad Cost
Net Profit = Selling Price - Total Cost
Profit Margin = (Net Profit ÷ Selling Price) × 100%
Break-even ROAS = Selling Price ÷ (Selling Price - Profit)
Real-World Example
Example: You sell a dropshipping product at $39.99 with $12 product cost, $0 shipping, 15% Amazon referral fee, $8 ad spend, selling 100 units/month:
Amazon Referral Fee: $39.99 × 15% = $6.00
Total Cost: $12 + $0 + $6.00 + $8 = $26.00
Net Profit: $39.99 - $26.00 = $13.99/unit
Monthly Profit: $13.99 × 100 = $1,399
Profit Margin: 35.0%
Break-even ROAS: $39.99 ÷ $26.00 = 1.54x
Amazon Dropshipping vs FBA: Which is Better?
Both models have pros and cons:
- Dropshipping: Lower upfront costs, no inventory risk, but more competition and potential policy issues
- FBA: Prime eligibility, hands-off fulfillment, but requires capital for inventory and storage fees
Frequently Asked Questions
What is a good profit margin for Amazon dropshipping?
15-25% is typical for Amazon dropshipping. Margins above 30% are excellent and indicate a strong product-market fit. Factor in refunds and returns which can reduce margins by 5-10%.
What Amazon fees do dropshippers pay?
Amazon referral fees (6-17% depending on category) are the main cost. If using FBA for dropshipping, fulfillment fees ($3.22-$7.50/unit) also apply. There's no separate closing fee for most categories.
Is Amazon dropshipping allowed?
Yes, but with restrictions. You must be the seller of record, ensure accurate fulfillment, and comply with Amazon's dropshipping policy. Using FBA for dropshipping is generally safer than self-fulfillment dropshipping from a supplier.
How much should I budget for Amazon PPC ads?
Plan for 20-30% of revenue in ad spend when starting. Your break-even ROAS should be achievable at current ACOS. As you optimize campaigns, aim to reduce ACOS while maintaining sales volume.
What categories are best for Amazon dropshipping?
Categories with high referral fees but where brands don't dominate: Home & Kitchen, Tools, Sports, Beauty. Avoid highly regulated categories or those requiring safety certifications.