Free calculators for Walmart Marketplace sellers. Calculate referral fees, net profit, and fulfillment costs — the second-largest ecommerce marketplace in the US. Updated June 2026.
Walmart Marketplace is the second-largest ecommerce marketplace in the US by traffic, behind Amazon. Third-party sellers list products under the Walmart brand and pay referral fees ranging from 6% to 15% depending on product category. Unlike Amazon, Walmart Marketplace does not charge a monthly subscription fee for most sellers.
Walmart Fulfillment Services (WFS) lets third-party sellers use Walmart's own warehouses for storage, picking, packing, and shipping — similar to FBA but with Walmart's shipping network. Use the calculator below to model your exact net profit before listing on Walmart.
Calculate Walmart referral fees by category, net payout, and net profit after fees and product cost. Updated with current 2026 rates.
Open Calculator →| Fee Type | Rate | Notes |
|---|---|---|
| Referral Fee | 6–15% by category | Varies by product category. Electronics typically 8-12%, home goods 8-15%, clothing 6-12%, toys 8-12% |
| Monthly Subscription | $0 for most sellers | No monthly fee required to sell on Walmart Marketplace. Unlike Amazon, no Professional Seller plan needed. |
| WFS Fulfillment | Weight-based rates | Walmart Fulfillment Services charges per unit based on size and weight. Standard and heavy bulky tiers apply. |
| WFS Storage | Per cubic foot per month | Monthly storage fees apply. Peak season (Oct-Dec) rates are higher than off-peak months. |
| Advertising | CPC-based | Walmart Connect advertising is optional. Costs vary by keyword competition and campaign type. |
Source: Walmart Marketplace — rates as of June 2026. Verify current rates in the Walmart Seller Center.
Full breakdown of Walmart referral fees by category, WFS fulfillment costs, and comparison with Amazon and eBay.
Read Guide →Category-by-category referral fee rates, including electronics, home goods, apparel, and specialty categories.
Read Guide →How WFS works: storage fees, fulfillment costs, eligibility requirements, and how it compares to FBA.
Read Guide →Side-by-side comparison of referral fees, fulfillment costs, and subscription requirements between the two largest marketplaces.
Compare →Enter your product price, category, and costs to get an exact net profit breakdown for Walmart Marketplace.
Open Walmart Fee Calculator