Your Site Profile
Your average monthly pageviews
Your Estimated Performance
Estimated RPM Range—
Median RPM—
Est. Monthly Revenue—
Est. Annual Revenue—
Traffic Requirements for Income Goals
For $500/month—
For $2,000/month—
For $10,000/month—
Revenue by Traffic Level at Your Profile
| Monthly Pageviews | Est. Monthly Ad Revenue | Annual Revenue | Network Needed |
|---|
Full RPM Benchmark Table by Niche & Network
| Niche | AdSense | Ezoic | Mediavine | Raptive |
|---|
What is RPM in Publishing?
RPM (Revenue Per Mille) is the standard metric for website ad revenue. It represents the amount of money you earn per 1,000 pageviews. Unlike CPM (which is what advertisers pay), RPM is what you actually receive after the ad network takes its cut.
RPM = (Total Earnings ÷ Total Pageviews) × 1,000
How to Read This Benchmark Table
- The ranges reflect typical performance for blog/article content sites. Tool pages and comparison pages often earn 50–100% more RPM due to higher intent.
- RPM varies by season — Q4 (October–December) typically sees 20–40% higher RPM across all niches due to increased advertiser spend.
- Your actual RPM depends on: traffic geography (US traffic pays most), device mix (desktop vs. mobile), page layout, and ad placement optimization.
- Header bidding typically increases RPM 20–40% over waterfall setups by allowing all demand sources to bid simultaneously.