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Daily Earnings
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Monthly Earnings
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Yearly Earnings
Traffic
Average daily pageviews across your site
Typical: 1–3%. Impressions per pageview × ad click rate.
How many ad units display per page load
Typical: $0.20–3.00 depending on niche
Results
Clicks per Day—
Clicks per Month—
RPM (impressions)—
Earnings
Daily Earnings—
Monthly Earnings—
Yearly Earnings—
Revenue Milestones
Pageviews for $100/mo—
Pageviews for $1,000/mo—
Pageviews for $5,000/mo—
Niche CPC & RPM Benchmark Table (2026)
| Niche | Avg. CPC | AdSense RPM | Best For |
|---|---|---|---|
| Finance / Banking | $2–8 | $15–50 | Credit cards, loans, investing |
| Insurance | $2–6 | $12–40 | Auto, home, life insurance |
| Legal | $3–10 | $15–45 | Personal injury, DUI, family law |
| Tech / Software | $1–3 | $8–25 | SAAS tools, hosting, security |
| Health / Medical | $1–3 | $8–20 | Supplements, fitness, insurance |
| Home / Real Estate | $1–3 | $8–20 | Moving, home services, mortgage |
| Education | $1–4 | $8–25 | Courses, certifications, tutoring |
| Lifestyle / General | $0.20–1 | $3–10 | Recipes, fashion, entertainment |
CPC ranges are approximate. Actual CPC varies by keyword competition, geography, and seasonality. RPM = (CPC × CTR × Ads/Page × 1000). Use this table as a reference and input your actual CPC from AdSense for accurate results.
How to Calculate AdSense Earnings
The basic AdSense earnings formula:
Daily Earnings = (Daily Pageviews × CTR × Ads per Page × CPC)
RPM (Revenue Per Mille) is the standard industry metric. It represents what you earn per 1,000 pageviews:
RPM = (Daily Pageviews × 30 × CTR × Ads per Page × CPC) ÷ (Daily Pageviews × 30 ÷ 1000)
How to Increase AdSense Earnings
- Increase CTR: Place ads above the fold, use more ad units (up to the policy limit), test ad placement heatmaps
- Target high-CPC niches: Finance, insurance, legal, and B2B tech niches pay 5–20x more per click than general content
- Improve user engagement: Lower bounce rates and longer sessions lead to more ad impressions per visitor
- Use header bidding: Header bidding wrappers (like Prebid.js or Amazon UAM) typically increase revenue 20–40% over AdSense-only setups
- Go mobile-first: Mobile traffic now exceeds desktop for most sites. Ensure your ad layout is optimized for mobile