Side-by-side fee comparison for sellers choosing between Noon (UAE/KSA/Egypt) and Amazon FBA (US/Global). Includes referral fees, fulfillment, storage, and total cost of sale.
| Fee Type | Noon FBN (UAE/KSA/Egypt) | Amazon FBA (US) | Winner |
|---|---|---|---|
| Referral Fee | 5–20% by category Electronics 5–8%, Fashion 12–15% |
6–17% by category Most categories 15%, Electronics 8% |
Similar |
| Fulfillment (Standard item) | $0.50–$5.00 per unit By size tier: Standard, Large, Oversize |
$3.22–$7.20+ per unit By weight and size (2026 rates) |
Noon |
| Storage (Monthly) | Varies by warehouse Check Noon Partners portal |
$0.78–$2.40/cubic foot Standard vs Oversize |
Varies |
| Payment Processing | Included in referral fee No separate payment fee |
2.9% + $0.30 (Amazon Pay) Or use your own processor (1–2.9%) |
Noon |
| VAT | 5% UAE / 15% KSA / varies Egypt MENA standard rates |
Varies by state/country US sales tax varies by jurisdiction |
Varies |
| Geographic Reach | UAE, KSA, Egypt (primary) Limited global expansion |
US, Europe, Japan, 20+ countries Global Prime network |
Amazon |
| Market Dominance | No.1 in UAE, KSA, Egypt Minimal Amazon competition |
Dominant in US, Europe High competition among sellers |
Market-specific |
| Program Complexity | Lower — simpler fee structure Easier onboarding for MENA sellers |
Higher — FBA inbound logistics, PPC, reviews More tools required |
Noon |
Choose Noon if you are selling in the Middle East. Noon is the dominant marketplace in UAE, KSA, and Egypt with far less competition than Amazon. Fulfillment fees are lower, the platform is simpler, and there is no separate payment processing fee.
Choose Amazon FBA if you are selling globally or in the US. Amazon gives you access to Prime customers, Fulfillment by Amazon's global logistics network, and massive traffic. The higher fees come with higher volume potential.
Use both if you sell internationally — Noon for MENA, Amazon for US/global. There is minimal market overlap. Both platforms can run simultaneously with the same product catalog.
Both Noon and Amazon charge category-based referral fees as a percentage of the sale price. The ranges are nearly identical: Noon 5–20% vs Amazon 6–17%. Electronics tend to be lower on both platforms (5–8% Noon, 8% Amazon). Fashion and home goods are higher on both (12–20% Noon, 15–17% Amazon).
Key difference: Noon does not charge a separate closing fee in most categories. Amazon charges a per-item closing fee ($0.30–$1.80 depending on category) on top of the referral fee.
Noon's per-unit FBN fees ($0.50–$10.00 by size tier) are generally lower than Amazon FBA ($3.22–$7.20+ per standard item). However, Noon's fulfillment network is limited to the Middle East, while Amazon FBA operates globally.
Noon's fulfillment model is simpler: you ship inventory in bulk to Noon's warehouse, they handle picking, packing, and delivery. Amazon FBA offers more options (standard, oversize, apparel, media) with corresponding price adjustments.
| Cost Item | Noon FBN (UAE) | Amazon FBA (US) |
|---|---|---|
| Sale Price | $50.00 | $50.00 |
| Referral Fee (8%) | $4.00 | $4.00 |
| Closing Fee | $0 (included) | $0.30 |
| Fulfillment | $1.50 (standard) | $3.50 (standard) |
| Payment Processing | $0 (in referral) | $1.75 (2.9% + $0.30) |
| Total Platform Cost | $5.50 (11%) | $9.55 (19.1%) |
Note: This is a simplified example. Actual fees vary by product category, item size, weight, and specific product attributes. Amazon FBA fees above assume standard-size, non-apparel item.
Use our dedicated calculators for precise estimates based on your product specifics:
Noon Fee Calculator UAE Amazon FBA Calculator Noon FBN Outbound FeesWhich platform has lower fees: Noon or Amazon FBA?
For referral fees: Noon (5–20%) and Amazon (6–17%) are comparable. For fulfillment: Noon FBN's per-unit fees ($0.50–$10 per item) are generally lower than Amazon FBA ($3.22–$7.20+ per standard item) but with less geographic reach. Amazon FBA offers Prime and global logistics at a premium. Choose based on your market: Noon for UAE/KSA/Egypt, Amazon for US/global.
Can I sell on both Noon and Amazon FBA simultaneously?
Yes. Many sellers use both platforms simultaneously. Noon dominates the Middle East market (UAE, KSA, Egypt) with little competition from Amazon there. Amazon FBA dominates the US and global markets. There is minimal market overlap, making both platforms complementary for sellers with international inventory.
Does Noon offer Prime-like shipping like Amazon?
Noon's FBN (Fulfilled by Noon) program offers similar next-day or 2-day delivery within major cities in UAE and KSA. While it does not have the global reach of Amazon Prime, it is the standard for the Middle East and meets local customer expectations for fast delivery.