Influencer Marketing ROI Calculator

Calculate ROI on influencer campaigns. Updated May 2026.

Campaign Cost ($)

Total paid to influencer(s) + product costs + shipping

Revenue Generated ($)

Total sales revenue attributable to the campaign

Average Order Value ($)

Results

ROI0%

Net Profit$0.00

Revenue per $1 spent$0.00

Orders Generated0

How to Measure Influencer Marketing ROI

Influencer marketing ROI measures the revenue generated relative to the cost of the campaign. The formula is: ROI = (Revenue - Cost) / Cost × 100. An ROI of 200% means you earn $3 for every $1 spent. The average influencer marketing ROI ranges from 100% to 300%, depending on audience quality, niche, and platform.

Influencer Marketing Benchmarks 2026

Micro-influencers (10K–100K followers): 10–15% conversion rate, 200–500% ROI
Mid-tier influencers (100K–500K): 5–10% conversion rate, 100–300% ROI
Macro influencers (500K–1M): 2–5% conversion rate, 50–150% ROI
Celebrity influencers (1M+): 1–3% conversion rate, 20–80% ROI