Content Marketing ROI Benchmarks
Content marketing averages 2–5x ROI over 12 months for B2B businesses. Ecommerce content typically generates 1–3x ROI in the first year. SEO content that ranks well compounds over time, often delivering 10x+ ROI on evergreen articles within 2–3 years.
What counts as content marketing cost? Blog posts, product descriptions, videos, infographics, podcasts, email newsletters, social media content, SEO tools, content agency fees, and creator fees.
Related: SEO ROI Calculator | ROI Calculator