Platform Overview
Amazon Overview
Amazon is the largest toy marketplace with massive traffic. Referral fees 15% for toys and games.
eBay Overview
eBay charges 13% fees with auction format for vintage toys and collectible games.
Fee Comparison
| Aspect | Amazon | eBay | Notes |
|---|---|---|---|
| Referral Fee | 15% | 13% | eBay 2% cheaper |
| Auction Format | No | Yes | eBay advantage |
| Vintage Toys | No | Yes | eBay vintage |
| eBay Authenticity | No | Yes (>$100) | eBay verified |
| New Toys | Prime eligible | Standard | Amazon advantage |
Our Recommendation
Amazon for new toys. eBay for vintage/collectible. Local platforms for kids toys.
Key Takeaways
What to Consider
- Platform fees are only part of the equation - factor in fulfillment, shipping, and your time.
- Consider your product type and target audience when choosing between Amazon and eBay.
- Use our Profit Calculator to estimate exact costs.
Key Takeaways
- Always calculate your total fees before listing â use our free calculator below.
- Consider your product category and selling volume when comparing platforms.
- Factor in fulfillment costs for an accurate profit comparison.
Data Methodology & Disclaimer
Fee data and benchmarks in this article are sourced from official platform documentation and cross-referenced with publicly available rate schedules as of April 2026. Calculations use standard fee formulas; individual results vary based on product category and specific listing details.
Disclaimer: This article is for informational purposes only and does not constitute financial, legal, or tax advice. Check the latest rates at each platform's official seller fees page. Fee structures reflect publicly available information as of April 2026 and are subject to change. Always verify current rates before making financial decisions.