Platform Overview
B2B Ecommerce Overview
B2B selling involves higher order values ($500+) with lower margins (20-40%) and longer sales cycles.
B2C Ecommerce Overview
B2C selling involves lower order values ($50-200) with higher margins (40-60%) and faster transactions.
Fee Comparison
| Aspect | B2B Ecommerce | B2C Ecommerce | Notes |
|---|---|---|---|
| Order Value | $500-$50,000+ | $50-$500 | Decop higher |
| Margin Percentage | 20-40% | 40-60% | Decop higher |
| Platform Fees | 0-3% (wholesale) | 3-15% (retail) | Decop higher |
| Sales Cycle | Weeks to months | Days to weeks | Decop faster |
| Customer Acquisition | High ($100-500) | Lower ($20-50) | Decop higher cost |
| Repeat Business | Very high (90%+) | Moderate (30-50%) | Decop loyalty higher |
| Payment Terms | Net 30-90 | Instant | Decop slower |
Our Recommendation
B2C for higher margins. B2B for predictable volume and relationships. Both can coexist.
Key Takeaways
What to Consider
- Platform fees are only part of the equation - factor in fulfillment, shipping, and your time.
- Consider your product type and target audience when choosing between B2B Ecommerce and B2C Ecommerce.
- Use our Profit Calculator to estimate exact costs.
Key Takeaways
- Always calculate your total fees before listing â use our free calculator below.
- Consider your product category and selling volume when comparing platforms.
- Factor in fulfillment costs for an accurate profit comparison.
Data Methodology & Disclaimer
Fee data and benchmarks in this article are sourced from official platform documentation and cross-referenced with publicly available rate schedules as of April 2026. Calculations use standard fee formulas; individual results vary based on product category and specific listing details.
Disclaimer: This article is for informational purposes only and does not constitute financial, legal, or tax advice. Check the latest rates at each platform's official seller fees page. Fee structures reflect publicly available information as of April 2026 and are subject to change. Always verify current rates before making financial decisions.