How this calculator works
Pet supplies often face PPC competition and varied product sizes, so a category-specific fee model is more useful than a generic FBA estimate.
Adjust fulfillment and storage for bulky products such as pet beds or lighter accessories such as collars and toys.
Referral Fee = Sale Price × Referral Fee %
Fixed Fees = FBA Fulfillment + Storage + Closing Fee
Total Amazon Costs = Referral Fee + Fixed Fees + Extra Percentage Cost
Profit = Sale Price − Amazon Costs − Product Cost
Default assumptions
| Input | Default |
|---|---|
| Sale price | 32 |
| Product cost | 11.5 |
| Referral fee | 15% |
| FBA fulfillment | 5.25 |
| Storage | 0.16 |
| Closing or fixed fee | 0 |
| PPC or coupon rate | 4% |
Amazon fees vary by marketplace, account, category, size tier, weight and fulfillment method. Treat these defaults as planning assumptions and update them with your Seller Central fee preview before making pricing decisions.
Frequently Asked Questions
Why include PPC for pet supplies?
Pet products can be competitive on Amazon, so ad spend can materially change the real margin.
Can I use this for pet food?
Yes, but verify the referral category and fulfillment assumptions in Seller Central.
What if my product is oversized?
Increase the fulfillment and storage inputs to match the fee preview for your dimensions.