How this calculator works
Grocery and gourmet sellers need to model marketplace fees together with product cost, promo discounts and FBA costs.
Use this page for specialty food, organic grocery, gourmet bundles and pantry-style listings.
Referral Fee = Sale Price × Referral Fee %
Fixed Fees = FBA Fulfillment + Storage + Closing Fee
Total Amazon Costs = Referral Fee + Fixed Fees + Extra Percentage Cost
Profit = Sale Price − Amazon Costs − Product Cost
Default assumptions
| Input | Default |
|---|---|
| Sale price | 24 |
| Product cost | 10 |
| Referral fee | 15% |
| FBA fulfillment | 4.95 |
| Storage | 0.1 |
| Closing or fixed fee | 0 |
| Coupon, PPC or promotion rate | 2% |
Amazon fees vary by marketplace, account, category, size tier, weight and fulfillment method. Treat these defaults as planning assumptions and update them with your Seller Central fee preview before making pricing decisions.
Frequently Asked Questions
Why include promotion rate for grocery?
Coupons and promotions are common in grocery launches, so the extra percentage field can model those margin hits.
Should storage be included for food products?
Yes. Storage cost and inventory age matter, especially for slow-moving or seasonal grocery SKUs.
Can this handle non-FBA grocery listings?
Yes. Set fulfillment and storage to your own FBM assumptions or 0 if they do not apply.