Data Sources

Every fee rate, benchmark, and market statistic used in our calculators is traceable to an official source. This page lists the primary documentation we use to keep our tools accurate. If you spot a discrepancy, please contact us.

AmazonAmazon FBA Fee Schedule

FBA referral fees, fulfillment fees, and storage rates. Updated annually (typically in February).

Primary source: Amazon Services Seller Central — FBA revenue calculator and fee schedule documentation.

NoonNoon Partners Support

FBN referral fees, fulfillment fees, outbound delivery rates, and size tier tables for UAE, KSA, and Egypt.

Primary source: Noon Partners Support Portal (login required) and official rate cards provided to partners.

Note: Noon fee structures vary by country and may differ between UAE, KSA, and Egypt. We use UAE as the primary reference and flag country-specific deviations in each calculator.

Kaspi.kzKaspi Seller Portal

Category commission rates, Kaspi Pay payment processing fees, and delivery logistics rates in Kazakhstan.

Primary source: Kaspi.kz seller portal and Kazakhstan Tax Code (standard VAT rate of 16% from January 2023).

Note: Kaspi's rates are less publicly documented than larger global platforms. We cross-reference with seller community reports and verify through direct seller inquiries.

Mercado LibreMercado Libre Mexico Fee Structure

Category commissions, fixed per-sale fees, and Mercado Envios shipping rates for Mexico.

Primary source: Mercado Libre Mexico seller portal and MELI SEC filings (MELI is a public company, fee changes disclosed in earnings reports).

Note: Brazil, Argentina, Colombia, and Chile have separate fee structures. This site's MELI data focuses on Mexico.

ShopifyShopify Fee Documentation

Transaction fees, payment processing rates, and subscription plan costs.

Primary source: Shopify pricing page and transaction fee documentation.

StripeStripe Pricing

Payment processing fees by region, currency, and card type.

Primary source: Stripe pricing documentation.

Google AdSenseAdSense Revenue & CPM Data

AdSense CPM ranges by niche, CPC estimates by industry vertical.

Primary sources: Google AdSense official blog, DataBox / WordStream CPC benchmark reports, and publisher community-reported RPM data from WebMasterWorld and AuthorityHacker.

Note: AdSense RPM is highly variable. Our benchmarks represent typical mid-range performance — top 10% publishers earn 2–3x more. Actual results depend on niche, traffic quality, and ad placement.

MediavineMediavine RPM Benchmarks

Mediavine publisher RPM data by niche category. Requires 50K monthly sessions to qualify.

Primary sources: Mediavine publisher blog, Mediavine State of RPM reports, and publisher-reported data from the Mediavine community.

RaptiveRaptive (formerly AdThrive) RPM

Raptive publisher revenue data. Requires 100K monthly pageviews to qualify.

Primary source: Raptive blog, RPM reports, and publisher-reported community data.

EzoicEzoic RPM Data

Ezoic AI-driven ad optimization RPM ranges. Requires 10K monthly pageviews.

Primary source: Ezoic blog and publisher community data.

SaaSAffiliate Commission Rate Benchmarks

Industry-standard affiliate commission rates by product type and business model.

Primary sources: Rewardful affiliate program data, PartnerStack case studies, Awin benchmark reports, and top affiliate network published data.

Typical ranges used in our calculators: SaaS recurring 20–40%, one-time products 5–15%, B2B SaaS 30–50%, consumer apps 15–30%.

LTVCustomer LTV & Churn Benchmarks

Churn rates and LTV calculations for SaaS and subscription businesses.

Primary sources: ProfitWell (now Stripe) churn benchmark reports, OpenView Partners SaaS benchmarks, and Zuora revenue growth studies.

Formula: LTV = Average Revenue per User (ARPU) ÷ Monthly Churn Rate. This is the standard industry formula for estimating average customer lifetime value.

Regional VAT & Tax Rates

Tax rates used in international ecommerce calculations.